When our clients are planning a crowdfunding campaign, we’re often asked which platform we think is best for their project, Kickstarter or Indiegogo? Kickstarter has the name recognition (it’s the Kleenex or Xerox of the crowdfunding world), but is it the better platform? What are the benefits and drawbacks to
In our recent case study on Calvert Investments, we went a little bit into their belief in socially responsible investing. SRI can also be called sustainable, socially conscious, green, or ethical investing, and Wikipedia explains that it applies to “any investment strategy which seeks to consider both financial return and
Mark’s been involved in environmental filmmaking for over a decade. To celebrate Earth Day, we talk about how he got started. Today, April 22nd, marks the 46th Earth Day since its inception in 1970. For those who don’t already know, a big part of MLP’s mission is environmental filmmaking. We were in the
Tips and resources to improve your crowdfunding campaign and simplify your life. We’ve written a fair amount about crowdfunding campaigns, including How to Market Your Crowdfunding Campaign and Four Steps to Kickstarter Success. We have the opportunity to be involved in a few more campaigns this year, and we’ve been doing some research
A social media marketer has to wear a lot of hats. They have to have a solid grasp of marketing techniques, be comfortable with multiple different social networks, be able to take high quality photos at events, consistently write good, relevant content, and be able to create memorable, shareable graphics.