DETAILS OF PROJECT

  •  Client: Hitachi HTA
  •  Used Tools: DSLR Canon 5D Mark III, Sony EX-1, Adobe Premiere
  •  Link to Project: Visit Site

OBJECTIVES ACHIEVED

  • Showcased Hitachi's latest scanning electron microscopes and life sciences technologies.
  • Highlighted Hitachi's sponsorship of the 2013 Microscopy & Microanalysis Conference
  • Created a fun video of the M&M conference's special events.

Hitachi offers world-class consumer and business products, ranging from home improvement and automotive electronics to corporate IT and medical and life sciences technology. Hitachi has been inventing innovative technologies for over 100 years. Their brand promise, “Inspire the Next” speaks to their commitment to continue growing in 21st century and to breathe life into the next era.

Mark Leisher Productions has had the pleasure of working with Hitachi High Technologies America, Inc on multiple projects over the years. Hitachi HTA sells and services analytical instrumentation, scientific instruments, bio-related products, and more. We have flown to California to film a promo for their newest scanning electron microscope, showcased the Sakura Science tent at the 2012 Cherry Blossom Festival in DC, and documented the 2013 Microscopy & Microanalysis Conference in Indianapolis.

The M&M Conference provided a fun and interesting challenge for the MLP team. Hitachi wanted to showcase their participation in the conference in a professional video, and highlight some of their latest technology that was available for demonstrations solely at the M&M conference. The MLP team captured some great shots of Hitachi’s latest technology, and created a short video documenting their innovations in scanning electron microscopes and other technologies used in the life sciences field.

Meanwhile, another big draw for conference attendees was Hitachi’s guest of honor, Indy racer Helio Castroneves, who drives the Hitachi-sponsored Penske racing car. Hitachi’s guests of honor were treated to a drive around the Indianapolis Motor Speedway and a talk with Helio about his three Indianapolis wins, followed by an after-party held in the Indianapolis Hall of Fame Museum. MLP ended up capturing enough footage of the fun side of the conference that we created a second video for Hitachi, showing Helio and attendees having a great time. 

We always enjoy working with Hitachi, and look forward to doing so again.

 

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