As video continues to dominate in 2016, it expands into more scenarios. It used to be that if you couldn't attend a conference or a talk, well, too bad for you. Maybe you can make next year's event. But as the Internet and streaming technology continue to evolve, high quality live video streaming has become more and more popular.
Live streaming refers to content delivered over the Internet in real-time. To achieve live streaming video, you need a camera (obviously), an encoder to digitize the content, a media publisher, and a content delivery network to distribute and deliver the content. Sounds complicated! But at Mark Leisher Productions, we make it simple. Our team of camera operators and encoders come fully equipped with gear and experience. We do test runs to make sure the content will stream properly on your site. We arrive early to set up and do additional test runs. And we capture all the content we stream so that you can use the video for future marketing.
Live Event Coverage: You've brought together a distinguished panel of speakers to present, but you want people across the country to be able to hear them talk; not just the folks who could make it in person. By using live streaming, you make the content available as it happens, and you can either provide it to your audience for free, or charge admission to the stream.
Webcasts: Ask any digital marketer, webcasts are a huge component of content marketing. They raise awareness of your brand, help you collect contact information for leads, and boost your reputation as an expert in your field. There are audio and screen-sharing options for webcasts that work well and are effective, but using live video can boost your events to the next level. Besides screen sharing you can illustrate ideas, engage in debate, and put a face to your brand.
Live-streaming has a quick turnaround (obviously) and is becoming super popular with content marketers. Meerkat and Periscope are great options, of course, but for business events and long-form panels and conferences, trust the professionals. (That's us!)
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