DETAILS OF PROJECT

  •  Client: M3D
  •  Used Tools: Canon 5D Mark III, Panasonic GH3, Adobe Premiere
  •  Link to Project: Visit Site

OBJECTIVES ACHIEVED

  • Created an engaging video for Kickstarter that drew in potential backers
  • Showcased the product's aesthetics and capabilties to their best advantage
  • Created a script and storyline that conveyed their achievements and goals

THE MICRO 3D PRINTER: THE NEXT GENERATION 3D PRINTER

Co-founders Mike Armani and David Jones believed that the first consumer 3D printer should be incredibly intuitive, easy to own, and seamless by design. They spent two years designing the Micro 3D Printer, always working to improve printing technology and change the industry. In October of 2013, they knew that they were close to their goal, and needed to consider funding. They had already decided to go through Kickstarter, the crowdfunding website that allows backers to support innovative new projects, often receiving an early copy of the product in return. But getting fully funded on Kickstarter isn't guaranteed. M3D knew that in order to attract interest and attention, they'd need an engaging video that showcased their product to the best advantage. They had to clearly explain how their product is innovative, affordable, and signals a sea change in the 3D printing industry.

Over the next few months, we worked closely with M3D as they neared their final product. We discussed their target audience, the ways in which their printer was different from its predecessors, and what they wanted to see in their ideal Kickstarter video. We created story boards for specific images they wanted to see in their video, collaborated closely on script, and developed questions to ask Mike and Dave during their interviews that would help them convey exactly what they wanted to about their innovative new product.

M3D launched their Kickstarter at 9 AM on Monday April 7th 2014, with a fundraising goal of $50,000. They were fully funded in 11 minutes. By the end of the first day, they'd raised $500,000, and were over $1 million by the end of the second day. Their story was shared on industry sites such as TechCrunch, SlashGear, and PCMag, as well as major news sites around the world, including the Los Angeles Times and the BBC. By the end of their Kickstarter campaign, M3D had raised $3.4 million from over 11,000 backers. Clearly the world is ready for a consumer 3D printer, and we were glad to have helped M3D along the way.

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