DETAILS OF PROJECT

  •  Client: National Association of Landscape Professionals
  •  Used Tools: Sony PMW-FS7, Adobe Premiere
  •  Link to Project: Visit Site

OBJECTIVES ACHIEVED

  • To create a beautiful and compelling video showcasing the need for the association.
  • To interview association and Board members about the work the association performs.
  • To emphasize the work and results achieved by the landscape industry.

In late December we were approached by the Professional Landcare Network, known as PLANET. PLANET was preparing to reveal a new brand name, logo, and promise, that had been in the works for over a year. The reveal would happen at their annual conference in The Bahamas, and PLANET wanted a beautiful, high-energy video that encapsulated the essence and mission of the association. The purpose of the video was to make people understand the meaning of the new name, make current members proud to be part of the organization, and make the organization attractive to new members.

In order to capture verdant scenery in January, we traveled to Coral Gables, Florida for the FutureScapes Conference held by PLANET and Bayer. While there we interviewed Board Members, the President of PLANET, and PLANET's CEO. The final video was a combination of those interviews, b-roll captured in Florida, and footage we'd captured on previous projects with STIHL, an associate of the Professional Landcare Network. 

We completed the Brand Reveal video in early January, and were approached by PLANET for a second video. Because the new name, The National Association of Landscape Professionals, would be introduced at a conference, the association wanted a high-energy introductory video for the brand reveal. We traveled around the DC area filming local members of the association delivering the brand promise. The end result was an inspiring video that closed with the reveal of the new brand name.

The videos and name change were revealed at the annual conference in late February, and were received with enthusiasm by all members. We enjoyed our work with NALP, and look forward to working together in the future.

 

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