Our Process

Pre-Production

The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it’s essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.

The Pre-Production phase includes:

• Video strategy/goals • Budget/scope • Story selection • Project timeline • Script creation • Talent/characters • Production team/equipment needs • Location Scouting

Production

The meetings are over, the preparations are complete. Now, it’s time to have some fun! The production phase is where you capture all the footage and interviews for you video. This is the part where the story begins to come to life. 

The production phase is where all the raw materials for your video will be captured. If you have specific visions, ideas, or visuals that you want included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase. 

The Production phase includes:

• Setting up the sound/lighting/video equipment • Conducting interviews • Filming footage • Recording voiceovers (if they are needed for your project) • Capturing b-roll (extra footage that is used to support your story)

Post production

After the production phase is finished, the producer and the editor go to work. During the post-production phase, your video production team will begin the process to organize, plan, and edit the actual video.

Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story and the video editor does their magic to bring all the pieces together.

The Post production phase includes:

• Logging the interviews • Media managing the footage • Producing the final story • Music selection • Video editing • Reviews/approvals • Final Delivery