The Microscopy and Microanalysis Conference took over Indianapolis in 2013, with companies from around the world showcasing their newest innovations for attendees. Companies had demos, tutorials, and presentations throughout the day, demonstrating their technological leaps and bounds. Mark Leisher Productions was there to capture the day for our client Hitachi – a proud sponsor of the 2013 M&M Conference. Hitachi pulled out all the stops, with their newest technology on display, including a brand-new microscope brought over from Japan for the event. MLP was kept busy during the conference, capturing technological demonstrations, featured speakers, networking, and of course Hitachi’s guest of honor, Helio Castroneves.

Castroneves is a three-time Indianapolis 500 winner, and in 2001 was named “Rookie of the Year.” He’s also been on Dancing With the Stars, and showed off some of those famous moves for conference-goers. Helio proved a major draw, signing autographs, taking a demo of the latest scanning electron microscopes, and giving 200 special guests a tour of the Indianapolis 500 racetrack. That evening, those same guests were treated to a networking event at the Indianapolis Hall of Fame. The best and brightest of Hitachi got the chance to meet and mingle, eat and drink, and a lucky few went home with diecast models of Helio’s winning racecar. It was a great end to a great conference, and MLP was happy to be there to capture it.

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