It’s hard to believe that we’re already halfway through 2016. It seems like just yesterday I was writing about the social media trends that were starting to emerge in the new year. Now that we’re midway through June, let’s take a look at the digital marketing trends that have proved dominant […]
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Here at MLP we’ve been fortunate enough to be involved in several crowdfunding campaigns over the years. As that’s started to become a niche we specialize in, we’ve been researching successful campaigns to figure out what works and what doesn’t. The last thing you want is to put all this […]
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See what I did there? No, but seriously, it feels like every other day I’m seeing or hearing an ad from a big company bashing one of its competitors like they’re political opponents and the election’s tomorrow. And you know what I never see or hear after that? A huge […]
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As I type this, the Mid-Atlantic is hunkering down and bracing itself for the storm that the Capital Weather Gang has dubbed “Snowzilla”. The grocery stores were ransacked, the liquor stores look like a hurricane went through them, and my Twitter feed is full of jokes about DC drivers and […]
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With content marketing gaining influence and growing by leaps and bounds (20% in 2015 alone!) every brand is jumping on the train and working hard to get their content out there. But people don’t trust or like companies – they trust and like other people. So the way to convert […]
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Over the past three years I’ve learned a lot about blogging and social media. I mean, I had a blog and my social accounts before I started at MLP, but since I’ve been here I’ve learned a lot about the strategy behind content marketing. On my personal accounts, it’s easy […]
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You might be asking yourself, what the heck is digital marketing? You might also be asking yourself how, exactly, does it affect your company’s growth? These are excellent questions! Now here are some answers for you. Digital marketing is a bit of an umbrella term – it encompasses a variety […]
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Sharing marketing advice can sometimes make you feel like a snake oil salesman. (Or a lemonade salesman!) After all, we’re regularly inundated with emails and ads promising immediate results with minimal effort! But anyone who has run a digital marketing campaign knows that just isn’t true. Marketing requires strategic thinking, […]
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More and more brands are turning to blogging to communicate with customers, share success stories, announce new products, and more. We’re no exception – here at Mark Leisher Productions we write about the tech we use, the clients we work with, and why video marketing matters to you. I’ve been […]
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Digital marketing is a rapidly growing field, changing as quickly as businesses can adapt. Search engine optimization, white hat marketing, keyword research – new trends are constantly emerging, with brands struggling to catch up. In 2013 and going forward, “mobile web” is a huge component of digital marketing and business. So what […]
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