There are so many reasons to use video in your marketing efforts. Video elicits an emotional response in viewers, making it more likely they’ll convert to customers. Video helps with your company branding, letting viewers see the people behind the logo. Video is great for SEO – since Google bought YouTube, search results with a video now pop up with small thumbnail images, and those images have been shown to have higher click through rates than text-only links. Finally, video is eminently shareable. Though “viral” is used for all sorts of content these days, the term originated with the viral video – and that phenomenon is still going strong. With the right messaging and visuals, your video can get that kind of traction.
Did you know that YouTube is now the second largest search engine in the world? But with 6 billion hours of video watched each month, how will your company’s video stand out? That’s where video marketing comes in. Before we deploy your video on YouTube, Vimeo, or Instagram, we’ll work with you to select the keyword, title, and description that will get your video seen by your target audience.
When done right, a video marketing campaign can help your brand stand out from the crowd, reach a broader audience, and convert them into loyal and enthusiastic customers. Want to get started? Contact us today.