Archive for April, 2014

YouTube Generation

Why Your Brand Needs Video

Reading time 2 minutes read This is a great infographic. It thoroughly explains the numbers behind viewers to conversions, gives some stats on the amount and popularity of video online, and even suggests types of video to implement. When you decide to start using video, here are a few things to consider: What Tone will […]

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George Leventhal Political Ad

Galas, Goals, and George Leventhal

Reading time 2 minutes read Party While Planting Trees, Yes Please! We love a good bit of alliteration here at Mark Leisher Productions. We also love a good party – which is why we’re excited to be attending the Trees for the Future 25th Anniversary Gala tomorrow night! We’ve worked with Trees for the Future on several projects over […]

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Family Watching Netflix

The Future of Television

Reading time 2 minutes read Thirty years ago, cable was best known for airing movies just out of theaters. Twenty years ago, cable became the domain of the 24-hour news network. Ten years ago, cable was the home for syndicated television dramas (Law & Order, anyone?). Five years ago, cable had the market cornered on […]

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Media Relations

Media Relations: How to Get the Press to Help Your Nonprofit

Reading time 2 minutes read So far in our series on nonprofit communications, we’ve learned about executive communications from Jim Dinegar, crisis communications from Laura Meyers, and advocacy from Ilir Zherka. Last but not least, Debbi Jarvis (whom you may remember from NBC4) spoke about media relations. Jarvis has been the VP of Corporate Citizenship […]

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Eleanor Holmes Norton - I Demand the Vote

Advocacy is More Than Ape Suits

Reading time 2 minutes read We’re now onto the third part of our series on nonprofit communications, discussing how to incorporate advocacy into your messaging. As always, huge thanks to The Nonprofit Roundtable for putting on such a great event. Ilir Zherka is currently the Executive Director of the National Conference on Citizenship, but he spent 10 years […]

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