In college, I spent a semester as the lighting director on a student-run sketch comedy. In an attempt to recruit some people for my lighting team, I told everyone, “Without us, you’d just be sitting around in the dark!” Hey, it actually worked for a couple of people. Good lighting […]
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With content marketing gaining influence and growing by leaps and bounds (20% in 2015 alone!) every brand is jumping on the train and working hard to get their content out there. But people don’t trust or like companies – they trust and like other people. So the way to convert […]
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So you have an awesome new camera, and you’re ready to get some nice video of your trip to Europe. You turn it on and press record, trusting your camera to take care of the technical stuff for you. But what if you want to take control of your video? […]
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When we put together estimates for potential video projects, one line item that always needs a bit of explanation is “Media Management.” It falls under Post-Production, but a lot of people don’t quite understand what it is. While it’s not technically part of the edit, it is crucial to the […]
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When I explained the different jobs involved in production, I was pretty vague about the editor’s job. That’s because there is so much involved in the step after the camera stops rolling that I felt like post-production deserved its own post. There’s a (usually) tongue-in-cheek phrase that people like to […]
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The holidays are right around the corner and you know what that means: ‘tis the season for charitable giving. But sometimes it can get a little overwhelming. There are a ton of nonprofits out there doing good and necessary work. How do you choose who to donate to? Well, MLP […]
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So we’ve talked about what video marketing is, and why you should start doing it. So the final question is, how. Coming Up with a Concept Before you make a video, you need a concept to build the video around. Figure out what you want to share; do you want […]
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Why you should use video marketing to engage your audience and strengthen your brand. So earlier this week we talked about what, exactly, video marketing is. But now you’re probably wondering why should you even consider video marketing? Two reasons: the emotional reaction video inspires in viewers, and the SEO […]
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If you’re just getting started in digital marketing, the terms can seem overwhelming. Content marketing, social media marketing, video marketing – what the heck are they? Well, the first two are the topic for another post, but video marketing is easy to explain. To put it simply, video marketing is […]
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