Here at MLP we’ve been fortunate enough to be involved in several crowdfunding campaigns over the years. As that’s started to become a niche we specialize in, we’ve been researching successful campaigns to figure out what works and what doesn’t. The last thing you want is to put all this […]
Read MoreArchive for February, 2016
Movie, She Wrote: The Ins and Outs of Scriptwriting
(Apologies for the punny title. Jessica Fletcher would probably politely roll her eyes at me, but I just couldn’t resist.) Let’s take a look back in the industry to a few years ago, around 2008. Chances are, your favorite shows suddenly went into reruns, ended their seasons suddenly, or […]
Read MoreNegative Marketing is the Worst
See what I did there? No, but seriously, it feels like every other day I’m seeing or hearing an ad from a big company bashing one of its competitors like they’re political opponents and the election’s tomorrow. And you know what I never see or hear after that? A huge […]
Read MoreHow to Handle Your Twitter Timeline
When I started at MLP and was given access to our social media, I was (frankly) really intimidated by our Twitter account. I’ve used Twitter for years (since 2008!) but never had a crazy large feed. I just followed my friends, a few comedians, that kind of thing. All of […]
Read More“So, Who Do You Work For, Exactly?”
When you work in production, you have to be prepared to do a lot of explaining about what you do. It’s an unconventional job—not many production people work 9-5 in an office. Whenever I talk to people about my job, I find myself explaining the same things every time; not […]
Read More