Why you should use video marketing to engage your audience and strengthen your brand. So earlier this week we talked about what, exactly, video marketing is. But now you’re probably wondering why should you even consider video marketing? Two reasons: the emotional reaction video inspires in viewers, and the SEO […]
Read More
If you’re just getting started in digital marketing, the terms can seem overwhelming. Content marketing, social media marketing, video marketing – what the heck are they? Well, the first two are the topic for another post, but video marketing is easy to explain. To put it simply, video marketing is […]
Read More
Thanksgiving is this week, and while we’re all looking forward to stuffing our faces on Thursday, we realize that the holiday is, in fact, about giving thanks. So we thought, what are we grateful for? As creative professionals, what gear, tools, and resources make our lives easier and our work […]
Read More
For a Production Assistant on their first day a film set can be overwhelming. Whether it’s a small production or a big one, there’s people moving around, cords everywhere, and equipment that looks really expensive. My first day on a set I was handed a boom mic and told not […]
Read More
In my last post, we talked about the above-the-line crew on set: the Producers, Directors, Screenwriters, Cinematographers—basically everyone you’ve heard of. In this post, we’ll take on the below-the-line crew, who get a lot less recognition, but who are the backbone of any production. These are the people who do […]
Read More
Over the past three years I’ve learned a lot about blogging and social media. I mean, I had a blog and my social accounts before I started at MLP, but since I’ve been here I’ve learned a lot about the strategy behind content marketing. On my personal accounts, it’s easy […]
Read More
So you’re sitting through the end credits of a movie, and name after name after name scrolls by. Obviously, it takes a lot of people to make a movie. What could all these people possibly be doing? Now that you know the different kinds of productions, the next step is […]
Read More
MLP has earned a reputation as the go-to company for Kickstarter campaign videos. After all, we made the video that helped M3D become the fastest fulfilled campaign, the fastest to $1 million, and rank in the top 10 most-funded Kickstarter campaigns. Since The Micro campaign concluded, we’ve been busy with other […]
Read More
Let’s talk about Psycho. The first time I watched this movie, I was 16 and home alone while my parents were at some kind of party. I was creeped out at the end and my parents hadn’t gotten home yet, so I watched the featurette on the DVD, hoping they would get […]
Read More
The first thing you’ll want to know if you want to be, well, in the know in the media business is just what kind of production you’re watching. As I’ve said before, there’s more to making videos or films or television shows than showing up with a camera and pointing […]
Read More