Under Armour Power In Pink

Real Women Fighting Against Breast Cancer

Founded in 1985, National Breast Cancer Awareness Month aims to increase awareness of the disease (obviously) and to raise money for research into its cause, prevention, diagnosis, treatment, and cure.  What started as a small event has transformed over the years into a huge movement, with events, fundraisers, and activities taking […]

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Teleprompters: No Joking Matter

Teleprompters are often the butt of jokes, or blamed for gaffes. When politicians stumble over their speeches, its not that they were nervous, it’s that the Teleprompter glitched. In the movie Anchorman, Ron Burgundy is disgraced when he reads verbatim from a Teleprompter that’s been altered to include an f-bomb […]

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Digital Marketing

Mobile Optimization, Digital Marketing, and You

Digital marketing is a rapidly growing field, changing as quickly as businesses can adapt. Search engine optimization, white hat marketing, keyword research – new trends are constantly emerging, with brands struggling to catch up. In 2013 and going forward, “mobile web” is a huge component of digital marketing and business. So what […]

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Grumpy Cat painting

Viral Video Marketing

Last Wednesday, cat food company Friskies announced that they’d signed Grumpy Cat to be the new face of their brand. Their choice is an example of a new era of advertising, where brands take advantage of established viral phenomena to market themselves and their product. Ok, so what do I […]

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