Everyone and their mom (Hi Mom!) has heard about a project funded on Kickstarter. Maybe it was some small gadget that reached its goal in 11 minutes, or a movie project whose funding was more than double its initial goal. Regardless of what the project was, most successful projects have […]
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I’ve written about social media a few times over the past couple of years, everything from how-to lists to faux pas to avoid. Over time, social media trends have come and gone, but one thing remains constant: the need to be authentic. Google “authenticity on social media” and you’ll see […]
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See what I did there? No, but seriously, it feels like every other day I’m seeing or hearing an ad from a big company bashing one of its competitors like they’re political opponents and the election’s tomorrow. And you know what I never see or hear after that? A huge […]
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When I started at MLP and was given access to our social media, I was (frankly) really intimidated by our Twitter account. I’ve used Twitter for years (since 2008!) but never had a crazy large feed. I just followed my friends, a few comedians, that kind of thing. All of […]
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As I type this, the Mid-Atlantic is hunkering down and bracing itself for the storm that the Capital Weather Gang has dubbed “Snowzilla”. The grocery stores were ransacked, the liquor stores look like a hurricane went through them, and my Twitter feed is full of jokes about DC drivers and […]
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With content marketing gaining influence and growing by leaps and bounds (20% in 2015 alone!) every brand is jumping on the train and working hard to get their content out there. But people don’t trust or like companies – they trust and like other people. So the way to convert […]
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Over the past three years I’ve learned a lot about blogging and social media. I mean, I had a blog and my social accounts before I started at MLP, but since I’ve been here I’ve learned a lot about the strategy behind content marketing. On my personal accounts, it’s easy […]
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We first wrote about this topic two years ago – about how one of the toughest things in getting started with social media is picking the channel you’ll use. There are so many options out there, how do you decide what to focus on? Do you go with the oldest, the newest, […]
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For the past (almost) two years, I’ve worked as the social media manager for Mark Leisher Productions. During that time, I’ve learned a lot about what works and what doesn’t work when it comes to building community and managing a brand. I’ve also seen a distinct lack of advice when […]
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Usually when we talk about a good social media presence, we mean a company that expands its brand’s presence online, builds community, and responds quickly and thoroughly to online crises. But sometimes, brands decide to do more than that – they want their social media presence to be something people […]
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