After producing a series of promotional videos for Oneness Family School, a Montessori school, I sat down with the Director of Admissions and Marketing, Chris McLeod, who worked directly with our team on this project. You can watch the promotional videos the MLP team produced on Culture, Language, and Mathematics. Learn more by […]
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Here at MLP we’ve been fortunate enough to be involved in several crowdfunding campaigns over the years. As that’s started to become a niche we specialize in, we’ve been researching successful campaigns to figure out what works and what doesn’t. The last thing you want is to put all this […]
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See what I did there? No, but seriously, it feels like every other day I’m seeing or hearing an ad from a big company bashing one of its competitors like they’re political opponents and the election’s tomorrow. And you know what I never see or hear after that? A huge […]
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2015 really was the year of video – YouTube reports that 300 hours of video are uploaded to its servers every minute. But amidst all the noise and cat videos, do marketing videos really have an impact? Yes, they really do! Check out the infographic below, and consider making video […]
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So we’ve talked about what video marketing is, and why you should start doing it. So the final question is, how. Coming Up with a Concept Before you make a video, you need a concept to build the video around. Figure out what you want to share; do you want […]
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Why you should use video marketing to engage your audience and strengthen your brand. So earlier this week we talked about what, exactly, video marketing is. But now you’re probably wondering why should you even consider video marketing? Two reasons: the emotional reaction video inspires in viewers, and the SEO […]
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If you’re just getting started in digital marketing, the terms can seem overwhelming. Content marketing, social media marketing, video marketing – what the heck are they? Well, the first two are the topic for another post, but video marketing is easy to explain. To put it simply, video marketing is […]
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MLP has earned a reputation as the go-to company for Kickstarter campaign videos. After all, we made the video that helped M3D become the fastest fulfilled campaign, the fastest to $1 million, and rank in the top 10 most-funded Kickstarter campaigns. Since The Micro campaign concluded, we’ve been busy with other […]
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It’s official – video has taken over. With over 300 hours of video uploaded to YouTube every minute, and 6 billion hours watched every month, it’s clear that there is a supply of and demand for online video. Smart companies will use that popularity to direct attention toward themselves with online video marketing. […]
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Sharing marketing advice can sometimes make you feel like a snake oil salesman. (Or a lemonade salesman!) After all, we’re regularly inundated with emails and ads promising immediate results with minimal effort! But anyone who has run a digital marketing campaign knows that just isn’t true. Marketing requires strategic thinking, […]
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