Here at MLP we’ve been fortunate enough to be involved in several crowdfunding campaigns over the years. As that’s started to become a niche we specialize in, we’ve been researching successful campaigns to figure out what works and what doesn’t. The last thing you want is to put all this […]
Read MoreArticles by: MarkLeisherProductions
Movie, She Wrote: The Ins and Outs of Scriptwriting
(Apologies for the punny title. Jessica Fletcher would probably politely roll her eyes at me, but I just couldn’t resist.) Let’s take a look back in the industry to a few years ago, around 2008. Chances are, your favorite shows suddenly went into reruns, ended their seasons suddenly, or […]
Read MoreNegative Marketing is the Worst
See what I did there? No, but seriously, it feels like every other day I’m seeing or hearing an ad from a big company bashing one of its competitors like they’re political opponents and the election’s tomorrow. And you know what I never see or hear after that? A huge […]
Read MoreHow to Handle Your Twitter Timeline
When I started at MLP and was given access to our social media, I was (frankly) really intimidated by our Twitter account. I’ve used Twitter for years (since 2008!) but never had a crazy large feed. I just followed my friends, a few comedians, that kind of thing. All of […]
Read More“So, Who Do You Work For, Exactly?”
When you work in production, you have to be prepared to do a lot of explaining about what you do. It’s an unconventional job—not many production people work 9-5 in an office. Whenever I talk to people about my job, I find myself explaining the same things every time; not […]
Read MoreWomen’s Health Doc Gets Major TV Time
In 2008 Mark was hired by Director Marc Bennett and Executive Producer Heidi Houston to be the Director of Photography for the film that would become Hot Flash Havoc. The documentary is a film of menopausal proportions (get it?!) that is enlightening, entertaining, and a crash-course in what you need to know […]
Read MoreHow to Turn Social Listening into Good Social Media
As I type this, the Mid-Atlantic is hunkering down and bracing itself for the storm that the Capital Weather Gang has dubbed “Snowzilla”. The grocery stores were ransacked, the liquor stores look like a hurricane went through them, and my Twitter feed is full of jokes about DC drivers and […]
Read MoreHow to Be a Production Assistant
Whether you ultimately want to be a producer, director, grip, or set designer, you’ll have to start your career as a Production Assistant. It’s not the most glamorous job—in fact, it’s the least glamorous job—but if you’re willing to put in some grunt work, it’ll get you where you want […]
Read MoreMLP & Film Connection – Where Lessons Meet Real Life
A few weeks ago, we got some advice from a good friend of ours, Cari Shane. As we move more into marketing, she pointed out that we needed to switch around how we market ourselves. We can’t just let our (excellent) work stand on its own, we need to showcase […]
Read MoreKill the Blonde: How to Sound Like a Filmmaker
Being on set for the first time can be pretty confusing and overwhelming, especially if you’re not prepared for all the special lingo that gets thrown around. Did that guy just ask for a martini? It may feel a little ridiculous sometimes, but every industry loves its jargon, right? It […]
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