When Shane and I met Diane and Katrina from Audubon’s Green Kids program for the first time, we were impressed by their enthusiasm and passion for the program. They emphasized how important outdoor education is for children, and how Green Kids and Salad Science can help kids learn in non-traditional […]
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Usually when we talk about a good social media presence, we mean a company that expands its brand’s presence online, builds community, and responds quickly and thoroughly to online crises. But sometimes, brands decide to do more than that – they want their social media presence to be something people […]
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For the first 10 minutes you’re on a stand-up paddleboard, every slight movement and muscle twitch feels like it’ll send you right into the water. Forget paddling – you’re trying your hardest to stay upright. But after an hour of balancing, instructions, and yes, falling off the board, you’ve become […]
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Last year, the kayaking community lost one of its up-and-comers in a tragic accident just days before the annual Great Falls Race. While practicing for the race, South Carolina native Shannon Christy lost her life in the Potomac River. The race was cancelled, a memorial was held in her honor, […]
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Doug Masiuk isn’t just any long-distance runner. In 2012 he ran across the United States from San Francisco to New York, running more than a marathon a day. This year he’ll be running the length of the Appalachian Trail. Doug is also an official spokesperson for diabetes – he was […]
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Sharing marketing advice can sometimes make you feel like a snake oil salesman. (Or a lemonade salesman!) After all, we’re regularly inundated with emails and ads promising immediate results with minimal effort! But anyone who has run a digital marketing campaign knows that just isn’t true. Marketing requires strategic thinking, […]
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Lion Laborers started as a school community service group based out of Saint Andrew’s Episcopal School in Potomac, Maryland. It’s founder, Ethan Lockshin, was inspired to create the group after a community service trip to Chicago in 2012. He and co-founder Sean Hess created Lion Laborers to provide service-based work […]
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This is a great infographic. It thoroughly explains the numbers behind viewers to conversions, gives some stats on the amount and popularity of video online, and even suggests types of video to implement. When you decide to start using video, here are a few things to consider: What Tone will […]
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Party While Planting Trees, Yes Please! We love a good bit of alliteration here at Mark Leisher Productions. We also love a good party – which is why we’re excited to be attending the Trees for the Future 25th Anniversary Gala tomorrow night! We’ve worked with Trees for the Future on several projects over […]
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Thirty years ago, cable was best known for airing movies just out of theaters. Twenty years ago, cable became the domain of the 24-hour news network. Ten years ago, cable was the home for syndicated television dramas (Law & Order, anyone?). Five years ago, cable had the market cornered on […]
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