So far in our series on nonprofit communications, we’ve learned about executive communications from Jim Dinegar, crisis communications from Laura Meyers, and advocacy from Ilir Zherka. Last but not least, Debbi Jarvis (whom you may remember from NBC4) spoke about media relations. Jarvis has been the VP of Corporate Citizenship […]
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Advocacy is More Than Ape Suits
We’re now onto the third part of our series on nonprofit communications, discussing how to incorporate advocacy into your messaging. As always, huge thanks to The Nonprofit Roundtable for putting on such a great event. Ilir Zherka is currently the Executive Director of the National Conference on Citizenship, but he spent 10 years […]
Read MoreCrisis Communications: Avoiding The Duck and Wish
Welcome to part two of our series on nonprofit communications! As I mentioned last time, we were really excited to attend The Nonprofit Roundtable’s event CommMission: Leveraging Communications. The event invited Executive Directors and Communications Directors of DC area nonprofits to come and learn how effective communications can help their organizations achieve their […]
Read MoreHow NOT to Deal With a Crisis
Part of my job here at Mark Leisher Productions is managing our social media presence. If you follow us on Facebook or Twitter, you’ve seen my posts and Tweets. Maybe you’ve even liked them! But what that means is, for a certain portion of each work day, I’m on Facebook […]
Read MoreExecutive Communications with NonProfit Roundtable
Two weeks ago, Mark, Shane, and I were thrilled to attend Nonprofit Roundtable’s conference CommMission: Leveraging Communication. The conference featured CEOs of several major nonprofits, and was interspersed with roundtable discussions amongst the attendees. There were four main topics of discussion: executive communications, crisis communications, advocacy, and media relations. Speakers shared their […]
Read MoreHow Crowdfunding Could Change the Movie Industry
One year ago, Rob Thomas (no, not that one) started a Kickstarter campaign. His goal was to raise $2 million in order to make a movie. Not just any movie – he wanted to make a follow-up movie to his beloved television series, Veronica Mars, which had been cancelled 7 years earlier. […]
Read MoreThe Importance of Storyboarding in Video Production
We’re in the midst of working on a pretty complicated project. We love this client, and we’re excited to create a high quality video for them. But the project is complex – lots of shots we want to incorporate, a few different scenarios we need to set up, plus a […]
Read MoreChoosing An Interview Style That Fits Your Company
There are plenty of reasons to use interviews in your video production. Whether your video is a company overview, a case study, a documentary, or something else entirely, interviews can provide valuable content and create a human connection with your audience. The style of the interview is an important factor […]
Read MoreMaryland & the Film Industry
Dave Feldman of Bethesda Green sent me an interesting article this morning, and I thought I’d talk about it with you. Ryan Marshall of the Gazette explains that the past year has been very good to the Maryland Film Office and the state of Maryland as a whole. Robin Wright, whose show “House of […]
Read MoreWhy NonProfits Need Video
Over the years, Mark Leisher Productions has worked with nonprofits of all shapes and sizes. Whether they are trying to preserve an organic farm, building homes for the disadvantaged in Baltimore, or planting trees in sub-Saharan Africa, each of these nonprofit organizations has benefited from the strategic use of video. […]
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