So you have an awesome new camera, and you’re ready to get some nice video of your trip to Europe. You turn it on and press record, trusting your camera to take care of the technical stuff for you. But what if you want to take control of your video? […]
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When we put together estimates for potential video projects, one line item that always needs a bit of explanation is “Media Management.” It falls under Post-Production, but a lot of people don’t quite understand what it is. While it’s not technically part of the edit, it is crucial to the […]
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When I explained the different jobs involved in production, I was pretty vague about the editor’s job. That’s because there is so much involved in the step after the camera stops rolling that I felt like post-production deserved its own post. There’s a (usually) tongue-in-cheek phrase that people like to […]
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The holidays are right around the corner and you know what that means: ‘tis the season for charitable giving. But sometimes it can get a little overwhelming. There are a ton of nonprofits out there doing good and necessary work. How do you choose who to donate to? Well, MLP […]
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So we’ve talked about what video marketing is, and why you should start doing it. So the final question is, how. Coming Up with a Concept Before you make a video, you need a concept to build the video around. Figure out what you want to share; do you want […]
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Why you should use video marketing to engage your audience and strengthen your brand. So earlier this week we talked about what, exactly, video marketing is. But now you’re probably wondering why should you even consider video marketing? Two reasons: the emotional reaction video inspires in viewers, and the SEO […]
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If you’re just getting started in digital marketing, the terms can seem overwhelming. Content marketing, social media marketing, video marketing – what the heck are they? Well, the first two are the topic for another post, but video marketing is easy to explain. To put it simply, video marketing is […]
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Thanksgiving is this week, and while we’re all looking forward to stuffing our faces on Thursday, we realize that the holiday is, in fact, about giving thanks. So we thought, what are we grateful for? As creative professionals, what gear, tools, and resources make our lives easier and our work […]
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For a Production Assistant on their first day a film set can be overwhelming. Whether it’s a small production or a big one, there’s people moving around, cords everywhere, and equipment that looks really expensive. My first day on a set I was handed a boom mic and told not […]
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In my last post, we talked about the above-the-line crew on set: the Producers, Directors, Screenwriters, Cinematographers—basically everyone you’ve heard of. In this post, we’ll take on the below-the-line crew, who get a lot less recognition, but who are the backbone of any production. These are the people who do […]
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