Sharing marketing advice can sometimes make you feel like a snake oil salesman. (Or a lemonade salesman!) After all, we’re regularly inundated with emails and ads promising immediate results with minimal effort! But anyone who has run a digital marketing campaign knows that just isn’t true. Marketing requires strategic thinking, […]
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Lion Laborers started as a school community service group based out of Saint Andrew’s Episcopal School in Potomac, Maryland. It’s founder, Ethan Lockshin, was inspired to create the group after a community service trip to Chicago in 2012. He and co-founder Sean Hess created Lion Laborers to provide service-based work […]
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This is a great infographic. It thoroughly explains the numbers behind viewers to conversions, gives some stats on the amount and popularity of video online, and even suggests types of video to implement. When you decide to start using video, here are a few things to consider: What Tone will […]
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Party While Planting Trees, Yes Please! We love a good bit of alliteration here at Mark Leisher Productions. We also love a good party – which is why we’re excited to be attending the Trees for the Future 25th Anniversary Gala tomorrow night! We’ve worked with Trees for the Future on several projects over […]
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Thirty years ago, cable was best known for airing movies just out of theaters. Twenty years ago, cable became the domain of the 24-hour news network. Ten years ago, cable was the home for syndicated television dramas (Law & Order, anyone?). Five years ago, cable had the market cornered on […]
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So far in our series on nonprofit communications, we’ve learned about executive communications from Jim Dinegar, crisis communications from Laura Meyers, and advocacy from Ilir Zherka. Last but not least, Debbi Jarvis (whom you may remember from NBC4) spoke about media relations. Jarvis has been the VP of Corporate Citizenship […]
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We’re now onto the third part of our series on nonprofit communications, discussing how to incorporate advocacy into your messaging. As always, huge thanks to The Nonprofit Roundtable for putting on such a great event. Ilir Zherka is currently the Executive Director of the National Conference on Citizenship, but he spent 10 years […]
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Welcome to part two of our series on nonprofit communications! As I mentioned last time, we were really excited to attend The Nonprofit Roundtable’s event CommMission: Leveraging Communications. The event invited Executive Directors and Communications Directors of DC area nonprofits to come and learn how effective communications can help their organizations achieve their […]
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Part of my job here at Mark Leisher Productions is managing our social media presence. If you follow us on Facebook or Twitter, you’ve seen my posts and Tweets. Maybe you’ve even liked them! But what that means is, for a certain portion of each work day, I’m on Facebook […]
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Two weeks ago, Mark, Shane, and I were thrilled to attend Nonprofit Roundtable’s conference CommMission: Leveraging Communication. The conference featured CEOs of several major nonprofits, and was interspersed with roundtable discussions amongst the attendees. There were four main topics of discussion: executive communications, crisis communications, advocacy, and media relations. Speakers shared their […]
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